See how a missed opportunity becomes a lesson
When the pitch gets ahead of discovery
Discovery call · Avery Cole with Dana Mercer
“We're cheaper and easier to roll out, and the handoff tracking runs automatically.”
What happened
Avery answered the current-vendor concern with price and features before learning why Dana chose the incumbent.
Why it matters
Dana revealed that rollout risk and weekly rework mattered more than the feature comparison, but only after Avery had already pitched.
Call score
Use the score to understand this call, and the coaching to decide what to work on next.

